随着收集手艺连续而飞速的成长和遍及，企业电商网站在古代经济市场慢慢的成长强大起来。收集上的信息品种纷繁，形形色色，人们要想在收集上疾速正确找到自己所需商品就需要借助于搜索引擎。一种以搜索引擎的适应性为主体的网站扶植的新观念——搜索引擎优化(搜索引擎优化)正在成为融入网站筹划，并必将成长为一种新的趋势。
With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.
1 网站筹划中的搜索引擎优化手艺
Website design in SEO technology
现今社会已跨入了信息的时代，搜索引擎在主宰着人们的信息搜索。网站筹划也在悄悄举行着理念上的更新换代，并从过来的以用户为导向慢慢转向以搜索引擎为导向。是以，网站筹划不断适应搜索引擎，也许对搜索引擎友爱，都是以搜索引擎为主体导向的网站筹划的生理念。明显，搜索引擎可以给企业网站带来访客，带来商业上的胜利。这类以搜索引擎适应性为卞体的网站筹划的新观念，经由很多胜利网站的检验向成为一种新的趋势。很多网站的筹划者已清晰的熟悉到搜索引擎优化网站优化对网站带来良好流量的重要性，然则却没有更深刻地相识到搜索引擎优化的最好运用时辰应当是在网站筹划之时。在由没有“第二代网站筹划头脑”的筹划者把一个网站落成以后再去做搜索引擎优化只能是弥补，布局上对照适应搜索引擎的网站，搜索引擎优化相对价值小，而布局上有庞大功效的网站，能够需要推倒重来。如果真的要推倒重来，损失的不然则款项，更是时辰。所谓良好的营销型网站都是那些关于搜索者的关头词婚配最为相干的网站，会出现搜索功效的前线。出目下现今搜索功效的前线，就意味着最有能够吸收搜索者来会见。
Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.
2 搜索引擎优化事理
Search engine optimization principle
搜索引擎优化(搜索引擎优化)是一个试探和理论网站针对搜索引擎的广泛纪律举行制作和变动的历程。这个历程需要对搜索引擎的运作有明晰的相识、对收集市场有丰厚的视察和体验、对网站的制作有理想经历、而且需要创意性地新陈代谢。只需将网页筹划得合适搜索引擎的排名根基成分便可。这就是搜索引擎优化的事理。可以这么来了解，企业网站的筹划者针对收集搜索引擎随网站的考核准绳和摆列标准，在网站布局和内容的筹划上优化重组，将网站和网页的构成成分举行最优化的改进，使网站能最充沛地被网路搜索引擎和导航站给与，最大限定地在收集搜索引擎长行进网站的权势巨子性，从而在网路搜索功效中盘踞最优化的前线位置，吸收更多的、有方针性的会见者达到网站。
Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market *** on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.
3 网站筹划中搜索引擎优化优化计谋
SEO optimization strategy in Web Design
网站筹划中的搜索引擎优化是针对网站搜索的广泛纪律，举行试探、制作和变动的历程。电子商务网站要想在排名中获得优胜的位置，需要在网站内容、产品定位和办事核心等各个方面思量搜索引擎算法，并将各个成分都优化到位。
Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.
3.1 关头词优化
Keyword optimization
搜索引擎举行检索的重要搜索条件是关头词(keyword)搜索，是指用户在搜索引擎中找到该网站所输入的描写性单词或语句。在网站制作中，起主要肯定的就是网站的核心关头字，进而缭绕关头字睁开词组。网站筹划中关头字的节制直接干系着网站对用户的可见度。关头词的设置平日安排在网站的标题、标签、注释等等，可以说在网站扶植历程中无处不在。关头词的设置和优化应重视以下几点：起首，关头字的设置应立足于用户，从用户角度着眼，如用户查询“软件筹划”获得软件筹划相干的企业信息，软件筹划企业在举行网站扶植的历程中，就应当将这一明明的关头词插手到网站的标题或首页傍边。其次，要对核心关头词举行需要的扩展和反复摆列，如在某软件企业的网站筹划中，不但设定了“软件筹划”作为关头词，同时还将其充沛扩大并安顿在网站的首页中，包括“筹划软件”、“运用软件”等。最后，关于网页中关头词的数目不宜过量，通俗来说关头词在3-5个为好，然后缭绕设置的关头词举行描写。云云安顿关头词关于搜索引擎来说显得主题凹陷、立意明白。
Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.
3.2 页面优化
Page optimization
页面优化是对扶植的网站上的布局、图象、模块等各种内容举行优化。网站的目次布局是页面的骨架，对目次布局的优化是主要义务。通俗网页的目次布局为三级，产品分类在一级目次，
营销型网页设计公司，以行进产品的权重位置，从而在搜索中获得更优的排名。在搜索引擎的视野中，是没法解读图片的，只可以辨认笔墨。网站中的产品图片和主题图片应当说明图片信息，增添图片的笔墨描写，也许直接用图片内容的关头词定名，都是使搜索引擎更好地解读图片信息的优化体式格局。凭据搜索引擎公司宣布的一些资料和一些 搜索引擎优化 专家研讨功效得出，搜索引擎相对快乐喜爱静态页面的网页，比那些带静态网页而且带有参数链接有着更高的权重，以是我们尽可能的使网站静态化，凭据网站理想的情况，联合假静态手艺，使网站的分类页，产品页，首页都完成后台静态生成，如许行进了网页的权重，也低落了办事器负荷，使办事器能蒙受更大的流量。
Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.
3.3 外部链接优化
Internal link optimization
外部链接在搜索引擎中的排名也是非常重要的成分，在网站导航中醒方针位置设置目次和主推页面，并确保每个子页面都有外部链接回到主页面和主推页面，其余，产品分类页与产品终端页之间的互链及交互链设立扶植好接洽也是内链优化的思量规模。公允的外部链接不但可以接济用户更优的欣赏网站的内容，还可以引发搜索引擎的重视。网站在扶植的历程中，可以把重要的内容页屡次链接于其他的页面，让搜索引擎清晰的晓得网站的重点页面，并给予该页较高的pr值，利便宽大用户的索引。
Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.
3.4 外部链接优化
External links optimization
外部链接优化是商务网站扶植很重要的一个环节。相互交流链接是具有必定互补上风的网站之间的庞杂互助情势，即离别在自己的网站上设置对方网站的超级链接，使得用户可以从互助网站中发明自己的网站，达到相互推行方针。交流链接的感化重要表目下现今几个方面：获得会见量、增添用户欣赏时的印象、在搜索引擎排名中增添上风、经由历程互助网站的保举增添会见者的可信度等。外部链接在排名机制中占了很大的比重，探求有用的外部链接是 搜索引擎优化 必须做的事。在网站扶植的早期就要做好外部链接计谋，比如和同类网站做友谊链接，登岸各大搜索引擎，各大目次等，制止运用一些群发的工具去做一些渣滓外链。
External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of *** forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.
4 竣事语(end)
网站筹划，在现今搜索引擎主宰人们信息的时代，正在阅历着由以用户为导向转而以搜索引擎为导向的新的筹划理念。随着企业网站数目的不断增添和搜索引擎的遍及，网站被搜索引擎收录并获得较好的排名，并吸收更多的用户会见，是浩繁企业网站所追求的方针。
Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.
搜索引擎优化是针对网站安康度提出的一项手艺，重要方针是行进网站的可见度，经由历程对网站布局、功效、内容、链接等关头成分的公允优化，使企业网站达到最优化的筹划。
Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optimal layout.